Packaging Design

Let’s start with the fact that in our work, we follow the principle: “Good packaging is not just a container but a part of your brand’s story.” That’s why, when designing packaging, we strive to incorporate the product’s vision and convey it to consumers. As a result, our packaging not only protects products but also builds positive associations and leaves a lasting impression.

The designed box is a collective packaging for meat products sold in central African countries. Due to the exotic nature of the market, the first stage of our work involved familiarizing ourselves with the values and factors influencing purchasing decisions. Consequently, the design was consulted with individuals employed at the distribution site – in Africa. As a result, we created packaging that draws on local culture and traditions, the local landscape, and family values. In doing so, we crafted distinctive visuals that stand out on the shelves among other similar packaging.

The collective packaging is intended for four types of meat: chicken, hen, pork, and turkey. That’s why we’ve applied different packaging colors for different types of meat. Similarly, the landscape colors on the front graphic and icons, as well as the text colors, change accordingly. This includes animal graphics set against the backdrop of an African savanna landscape. This way, the customer can easily find the right products on the wholesale shelves.